Need Money for Gucci
Photographed at London's busy Oxford Street, this sign instantly struck me as both, a comedic and devastating critique of human consumerism.
With those four words displayed near one of the most iconic centres of tourism, high fashion and excess, the man tapped into the psyche of those who might see him. Yet his cup was hardly full. A mirror held up to society.
Image dimensions: 2618 x 3740 pixels